Why Sana Foods

We pay close attention to the highest international quality standards to manufacture our products with an unique taste and sophisticated shape which aid to earn our customers' trust. Our working-teams are also boosted with the best skills and knowledge along with the latest technological techniques, in order to distinguish our organization in the FMCG industry.

Our success’ cornerstones

Quality

Our success in holding a leadership position in the FMCG industry is due to our ability to deliver products that meet the highest international standards for both product quality and food safety while maintaining our unique taste.

Study

Our corporate is extremely cautious when assessing a study for our products, so we conduct an extensive research on both domestic and foreign market scales in order to deliver a one-of-a-kind, perfect, and safe product for societal and individual health.

Experience

With over a century of combined experience alongside with deep understanding of both western and eastern original tastes, we’ve managed to position ourselves as a true pioneer in the production of baked goods and sweets in Egypt and the Middle East.

R & D

Research & Development

Since the launch of our initial product, we have focused on constant progressive improvements. As a result, the Research & Development department has been given a significant amount of time and space in our labs in order to guarantee the maximum level of perfection as in order to deliver an ideal product which can fulfil the highest standards which in turn solves the difficult equation; “premium Quality with outstanding taste for a reasonable price”.

Product Life-Cycle

Product

Determination
Testing
Preserving
Selection
launch
Assessment

  1. Determination

    • To ensure the highest quality, we first identify the study’s purpose, and then we determine the finest raw materials used in product manufacturing.

  2. Testing

    • In order to ensure the best flavor and the longest shelf life, we do a series of tests in our Research & Development labs before starting production and launching the product into the Market.

  3. Preserving

    • In our well-equipped laboratory, we preserve the product to test its ability to maintain its validity and unique taste as well as to simulate handling, storage, and transportation situations.

  4. Selection

    • We gather the results of the product’s testing and preservation procedures, sort the best ones, and then widely apply them.

  5. launch

    • After operating the product using specialized production lines and advanced technology to get an ideal product that complies with the highest quality standards, we place it across the market.

  6. Assessment

    • A “post-launch assessment” is always conducted following the product launch. It is just as essential as a pre-launch strategy since it provides valuable insights that can drive future product sales.